Cold Email

What is Cold Email?

A cold email is a type of email that you sent to a receiver without making any prior contact. One could say that a cold email is the equivalent of a cold call, except that instead of using your phone, you send an email.

Cold emails are not limited to just sales. It is part of a bigger email marketing method. For example, a marketer might use cold emails for networking and lead generation rather than pushing their product to the recipient.

It is important to emphasize that a cold email should be personalized. Think of it as a one-on-one conversation where you target a specific individual to get the desired call-to-action, such as arranging a meeting or letting you call them.

While cold emails are not considered spam according to their proponents, some recipients might still treat them as such. 

When sending cold emails, it is necessary to research your recipients and personalize the email copy to improve the odds of success. Proper tools are a must as well, especially for:

  • Email list and contact management
  • Automated follow-ups
  • Recipient engagement data tracking
  • Outreach management