The email conversion rate refers to how many recipients of your email completed the call-to-action.
If you have poor conversion rates, it is a sign that something is wrong with the outreach and that some tweaks are necessary.
Calculating the email conversion rate is not that difficult. You divide the number of conversions by the number of delivered emails and multiply it by 100.
For example, if you deliver 100 emails, and 4 of the emails are successful, the success rate is 4 percent.
Some might argue that there is no need to bother calculating the email conversion rate. However, not having the right numbers make it difficult to determine whether your outreach is successful or not.
Telling whether an email campaign is successful or not is problematic because it varies on different factors, such as location, demographics, email copy, industry, and your call-to-action.
Overall, anything between 1 to 5 percent conversion rate can be considered a success so long as you feel like the numbers are good enough to reach your goals.