In layman’s terms, drip marketing is automatically sending a specific number of emails to your recipients on a set timing and based on how they react. For instance, if a recipient places an order on a website but forgets to pay, you will need to send them reminders.
One distinctive feature of drip emails is that the content is prewritten and automated. While there is some personalization involved (customer’s name), the main email body is based on a template, such as abandoning a shopping cart or not confirming their registration via a link received in an email.
The number of sent emails depends on one’s preference. It might be 1, 2, 5, or even more. Some businesses decide to send emails every day, depending on the situation. If a customer puts a product in a shopping cart but fails to complete the transaction, a reminder email every day might help with the eventual conversion.
Keep in mind, though, that overcommunication—sending too many emails—might have negative effects. Some recipients could report you for spamming their inboxes.