Email integrations are pretty much a must to have these days if a marketer wants to create an effective outreach campaign. Email integrations tie different systems and tools together and offer a simpler email marketing process.
Using email integrations is particularly effective when you want to automate specific processes. For example, if a business wishes to send timely responses and inform recipients about an abandoned shopping cart, automation software is more efficient than sending reminders manually.
A continuous flow of communication is not the only advantage. Building an email list via different channels and syncing collected information helps marketers as well.
Then you have personalized emails. Some integration tools collect information about people’s browsing habits, interests, shopping history and create automated messages that generate renewed interest.