An email template is a pre-made email that you can edit to your liking without creating an email from scratch.
One of the most significant benefits of having an email template is efficiency. Email senders save time using email templates, mainly if an email is made up of complex HTML code. Moreover, when there is a template, you do not have to write the email body from scratch. Instead, you can just change specific parts of the template.
Consistency is important as well. A series of emails that follow the same structure will look more professional, which helps with raising brand awareness.
Finally, there is less room for making grammatical errors because you will not have to write an entire email again.
When creating an email template, you have a few options, which are to: