Email Verification

What is Email Verification?

Email verifications are used to confirm that an email address is valid and that a real person will open a received email and interact with it.

Given the email list degradation over time, keeping tabs on one’s email addresses is necessary. Sending emails to invalid addresses is detrimental to an outreach campaign because of the bounce rate increase.

A sudden bounce rate jump will alert email service providers and diminish sender reputation. Worse sender reputation results in worse email deliverability and poor ROI.