What are Emojis?

Emojis have become a way to make email subject lines more expressive. Email marketers embraced emojis to engage with their recipients. If emojis help receive a positive response, it makes sense to include them.

An emoji or two in an email subject line makes the entire email more visually pleasing, but that is not all. Moreover, one has to consider current online trends. Emojis are prominent on social media and other internet channels, meaning that some people are more inclined to react to them if they notice an emoji in their email inbox.

Emojis also come in handy when you have an email subject line in mind, but it would be too long for mobile devices. Conveying a message with an emoji instead of a word shortens the email subject line.