Not everyone is keen to write follow-up emails. If the initial email does not receive a response, many marketers start to feel like the recipient is not interested, and it is pointless to bother sending another email.
However, these sentiments are not justified all the time. Few potential prospects reply with a “yes” after the first email.
There are multiple studies to confirm that follow-up emails increase positive responses. The question is how long you should wait to send a follow-up.
More often than not, received emails are opened on the day they are sent. If someone did not bother replying then, they will likely not reply at all.
However, someone might have missed an email or did not check their inbox on that day. Sending the first follow-up after two or three days is usually the go-to strategy. Afterward, extend the down period between each subsequent email by a couple of days.
A follow-up email needs to refer to the initial email or interaction. It should also have a call-to-action and additional value to demonstrate the sender’s worth and increase the odds of a positive response.