Lead Generation

What is Lead Generation?

Closing leads is difficult, but so is generating them. A business will struggle to survive without new customers.

Email lead generation is about collecting new leads by adding email addresses to your list. Usually, people join the emailing list after signing up for a newsletter or getting something valuable in exchange.

It is worth noting that email lead generation is not just about capturing potential customers. A business needs to nurture leads to convert them.

Other than targeting desired customers and increasing revenues, a successful lead generation campaign also raises brand awareness.

Some strategies for successful email lead generation include:

  • Concise email copies
  • Strong call-to-action
  • Persuading subject lines
  • Email automation tools
  • A/B testing
  • Referrals from current subscribers