An email open rate is the percentage of recipients who open an email. It is one of the metrics that marketers use to determine how successful their outreach campaigns are.
However, while the metric is important, it is not the be-all and end-all to measure a marketing campaign’s success.
Marketers should also pay attention to how email open rates are improving or worsening overtime to make the necessary adjustments.
The right demographics, sending frequency, high-quality content that provides value to recipients, strong call-to-action, catchy subject lines, and professional email templates are some of the best practices to follow if you want a better email open rate.