Opt-Out Email

What is Opt-Out Email?

An opt-out email has become a must due to legislation. Companies are obliged to include an opt-out button so that email subscribers can stop receiving emails whenever they wish.

Losing an email from your list does not feel nice, but you can’t satisfy every customer. Besides, a business that wants to succeed in email marketing should consider how much damage not following legal requirements would cause.

If you notice that there are too many subscribers opting to unsubscribe, you will need to change your email marketing campaign. Perhaps you are sending the emails too frequently and sacrifice content quality? Or maybe there are too many promotions? Getting to the bottom of the cause should reduce unsubscribe numbers.