What is Personalization?

Marketers use email personalization to make the recipients feel as if the content they receive was tailor-made for them.

With personalization, marketers can expect more recipients to open emails and respond positively to the call to action.

Personalization starts with little details, such as recipients’ names. Having such data helps marketers create more detailed lists and segment them into separate groups rather than sending an email blast to every address on the list.

Other than using a recipient’s name, a good personalization campaign could also include unique subject lines, imagery, offers, and product recommendations.