On average, an email reply rate ranges between 1 to 10 percent. To count the percentage, you can use a simple formula. Take the number of positive responses, divide it by successfully delivered emails, and multiple by 100. It is important to note that not all emails you send will end up in recipients’ inboxes, so keep that in mind.
Increasing the email reply rate is one of the hardest challenges for marketers, especially if they are running a cold outreach campaign. When a recipient is expecting an email, such as a personalized offer or a follow up, they will respond.
There are a few things to focus on if a marketer wants a better reply rate. First of all, they need to use the right email service provider and create a professional email address. No Yahoo or Gmail because emails sent from these ESPs are more likely to get ignored or end up in spam folders.
With the right tools and an ESP, your next emphasis should be put on the email body. Every detail should look professional, starting from the subject line and ending with the email signature, not to mention an error-free copy.
Finally, an email should include personalization. Provided that a marketer did their research, they can include a recipient’s hobbies, achievements, and other personal details into the email to get them more interested and respond positively to the call to action.