What is Segmentation?

Email segmentation could be one of the keys to improving your email marketing results. Dividing email addresses into smaller groups based on behaviors, demographics, and other traits is what the segmentation is about.

Since marketers emphasize personalization so much these days, segmenting emails before the campaign is a must. You should not expect great results from sending email blasts.

Instead, consider your email list as different buyers who will respond to tailor-made messages and segment it into relevant groups. Doing so will improve the response to your call to action in emails.