An email marketing campaign is unlikely to bring the desired results if the marketer is blasting random inboxes with their emails.
No, a proper outreach campaign should have a targeted audience—the group of individuals or organizations used for marketing purposes.
Unlike random leads, a targeted audience is more likely to be interested in your goods or services. Therefore, marketers can expect better responses to calls to action that they include in marketing emails.
There are different traits that determine whether a potential lead fits the targeted audience criteria, such as age, gender, location, or education.
Instead of wasting resources and trying to appeal to everyone, it is more efficient to define core leads and shift efforts toward advertising to them.